August 12, 2020I interview many people and often apologise before I ask the clichéd question of, “How do you define Service Design, and how do you define UX Design — what is it that makes them different?”UX Design (Experience Design), fuelled by the rise of digital, has become more established these days with some great work being done the field. It has naturally been expanding into the realms of ‘Service Design’*,...
August 6, 2020We live in an environment where interfaces are everywhere. For most of us, phones, watches, tablets, laptops, kiosks, payment systems, and televisions are all huge parts of our daily lives. And these are all predominantly visual interfaces only. Voice interfaces like Alexa, Siri and Cortana are also starting to be less of a novelty and more of a normal part of our lives. There are physical interfaces we...
August 10, 2020People, and the frameworks we use for understanding people, are at the heart of effective strategy and design work.We’ve previously explored how there is no average person, which makes it challenging to use personas and archetypes to qualify an audience or user.Why is it so difficult to group people together?Because driving our inherent complexity is the intersectionality and fluidity of who we are.People are complex & fluidOften when designers or strategists talk...
August 4, 2020Whenever people ask me what I do, and I say I’m a designer, I dread the difficult, complex narrative, I know I’m going to have to spool, to answer that inevitable, subsequent question, “What sort of design do you do?” This is commonly accompanied by (trying to helpful) suggestions of fashion, interior etc.? I’ve truncated my response these days to “strategic and digital stuff”, which of course does little justice...
August 3, 2020UX Writing is the practice of crafting texts that help users interact with digital products more conveniently.UX writers are people who write for better user experience, and it is their job to present information that would allow the user to navigate the product successfully. They also ensure that the user can absorb as much information as possible. UX Writing includes interface copywriting such as labels, menu, buttons, terms, and...
July 31, 2020Actors and directors make fantastic UX Designers/Writers. From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.It’s a good question, so let’s check out some of the skills critical to both. Cast photo: “As You Like It”. ...read more By Toby Trachtman
July 29, 2020How many times do you close a pop-up without knowing what are you clicking and then you see you did something you don’t want to for clicking or tapping faster? There is a kind of user that never reads and others that of course reads it all. We need to be prepared to this both users so this could help them to detect if is something that has to pay...
July 29, 2020The Covid-19 pandemic has put the whole world in a tizzy. People are grappling with the new normal and wishing they could go back to how things were. It is time we looked at our situation as a Design Thinking challenge. We have to adopt a new mindset that looks at various possibilities to ease the challenges we face in our personal lives and on the business front.Have...
July 28, 2020The pros and cons of the personaGetting through the user research phase of a design project can seem daunting, but in reality it’s just the beginning. When you and your team get to reviewing and synthesizing your research, you’re getting ever closer to bringing your concept to life. Usually, one of the first steps post-research is to create personas.Personas give you and your team an overview of a...
July 27, 2020We hear a lot about Design Thinking, Strategic Design and Service Design. I’m not going to go into the potential danger that this democratisation of design is bringing to the wider Design industry — I cover it in a couple of my other blogs ‘Design thinking isn’t design, it’s design thinking’ and ‘Dangerous times in Design’.The (difficult) question I’m going to ask here is;...read more By Anish Joshi
