July 28, 2014

Design processes often include regular play testing sessions to better understand how users respond to a product at varying stages of development. It's a familiar situation for researchers, but testing participants come into something of a foreign land, where strangers are watching their every move. For this reason, the simple subtleties of rapport building are often the secret ingredient to getting great data.

The goal of rapport building is to mitigate the feeling of being watched and judged so that test subjects feel comfortable enough to play games or try an app as they normally would. In essence, the challenge is creating a testing environment where users can openly say: “This is stupid!” This challenge takes on new dynamics when your test subjects are kids. I work at Sago Sago Toys where we build...read more
By Nick Shim

Nick Shim

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