July 24, 2014

Digital Natives are people who have grown up using technology from early childhood. Their mother tongue is the digital language of computers, video games, and the Internet. These young people, usually between 15 and 25 years old, differ from Digital Immigrants (those born before 1985) in their perceptions of interactive products and the way they behave when using them.

Their heavy use of interactive products makes them experienced and skilled users, but on balance the question arises: are Digital Natives as tech-savvy as they’ve been portrayed? And what do you need to consider when you want to design an excellent user experience for this target group?

We conducted an online survey among 200 Digital Natives to better understand this increasingly important target group. Here are some key characteristics we found that affect their behavior and perception in the digital world.

Technology is Intertwined in Their...read more
By Saskia Schippers, Meike Mak

Saskia Schippers, Meike Mak

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