July 14, 2014

While “white-labeling” has been associated most commonly with limited-edition musical recordings, it has also come to refer to a situation where a product or service is provided to a company and that company then sells that product or service under their own brand. For a UX freelancer, this means simultaneously maintaining a personal identity as a freelancer, while adopting the appearance of that prime contractor’s brand to an end-client in order to sub-contract a project. This could, for example, require the use of the prime contractor’s email system when emailing the end-client and perhaps even involve prime contractor-branded business cards at meetings.

Many UX freelancers hesitate to “white-label” their services, fearing that the lack of direct recognition from an end-client will...read more
By Cory Lebson

Cory Lebson

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