July 14, 2014

Eight years ago, while working at SAP, I overheard someone say our products needed to be “sexier.” I remember cringing. Fast-forward to today, and the lingo hasn’t changed much. As a consultant for many enterprise customers, I still hear clients asking for ways they can make their products “sexier … like Apple.”

You can’t blame them, right? For many business leaders, the success of Apple validates the need to invest in design. But where companies falter is in understanding that Apple’s sex appeal has less to do with the brushed aluminum and curvy edges. It’s more about a sleek and effortless experience that provokes a feeling of extreme aptitude with their highly personalized consumer gadget. Apple design chief...read more
By Mick McGee

Mick McGee

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