July 23, 2014

If you aren’t convinced that personas are useful, you are not alone. There are many prominent and outspoken members of the design community, such as Steve Portigal and Jason Fried, who feel that personas are unnecessary. They make compelling arguments, but they also rule out the use of personas entirely, which I feel is too strong a stance. (A nuanced analysis of their anti-persona perspectives is beyond the scope of this article, but is definitely worth exploring.)

Like any other tool in your utility belt, personas have times when they are extremely powerful, and other times when they are simply not warranted—the trick is knowing when to use them, and...read more
By Shlomo Goltz

Shlomo Goltz

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