July 31, 2014

The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.

Most estimates state that at least 80% of enterprise information and new data generated are in text form. The increasing potential that text analytics holds is undisputed:

Will Towler
http://uxmag.com/uxm.xml

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