October 13, 2014

Despite the obvious cultural differences between Chinese people and Americans, when it comes to technology—and in particular e-commerce—we want a lot of the same things as users.

One thing marketing in China for ten years will teach you is that the Chinese are motivated by the same Maslovian hierarchy of needs, and respond to all the same emotional triggers. Chinese consumers are not driven, first and foremost, by their ancient culture—nor are price points their highest consideration. They are also aware enough of the value of Western products that "educating" them about them is far less effective than communicating authenticity.

This universality holds true for UX, as well, though you might be asking: “But why, then, are Chinese...read more
By Ernie Diaz

Ernie Diaz

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