October 20, 2014

Design is helping governments, organizations, and businesses improve the quality of interactions with the people they serve, leading to experiences that are more meaningful and effective. Business leaders understand now more than ever that continued focus on improving the customer journey is an imperative to designing products that win, satisfy their customers, and empower their employees. Savvy planners will consider these emerging movements as they look to the future:

1. Maturation of the Design Discipline within Organizations

More and more, organizations are recognizing the importance of design and how it can be leveraged to improve the customer experience beyond discrete interactions. As organizations mature in terms of their understanding of design, they move from “hitting it with a pretty stick” (...read more
By Amy Cueva

             
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Amy Cueva
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