December 11, 2014

Your millions of users may be coming up with their own cheat codes, tips, and tricks to win at your social game, but you’re trying to create a playbook as well—one that leverages your data to keep them engaged and returning regularly.

Data, particularly big data, has the potential to transform game analytics like never before. By collecting and analyzing the massive amounts of data now available in real-time or near-real-time, developers can respond quicker to make games more fun, more popular, and more profitable.

Three Key Advantages to Analytics

The advantages of all this fresh data accrue on three fronts.

  • First is better game play analytics. Optimizing game play is largely a matter of understanding how players more
    By Poulomi Damany
Poulomi Damany

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