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Content strategy – it sounds simple but, when you start delving into the nuts and bolts of planning, developing and managing content, life can suddenly feel very fraught.  Where do you start? How much data should you use? Who is responsible? The list of questions can seem endless and overwhealming.  Here we've put some common, yet taxing questions to Kristina Halvorson – a leading content strategist. Here are her tips for the foundations of a successful conent strategy. 

Creative Bloq

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