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In the start-up community, it's common to hear variations of the mantra, 'Ship early, ship often!' Startups come up with a new idea, slim it down to a minimum shippable product, launch it, analyse the data, and then iterate. Don't be too quick to follow the mantra though. As with all of rules, you can't apply it everywhere and all of the time. Here's our guide to streamlining your product launch. 

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