January 6, 2015

In our previous articles, we argued that precise location data can provide richer insights into your users’ behavior and interest and that you can turn those insights into "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each and every one of them.

The usage analysis we outlined can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like The Home...read more
By Mike Schneider, Skyhook Wireless

Mike Schneider, Skyhook Wireless

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