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As a wise person once said, "When you make something no one hates, no one loves it." Another one said, "You have enemies? Good. That means you've stood up for something, sometime in your life." They summarise our motto very clearly. Stand out, be bold, stand up for your own beliefs and let it show! It might give you enemies, but it will almost certainly give you fans. It also helps people to differentiate you from your competitors.

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