January 4, 2015

Rewards fuel our motivation. They let us know we’re doing something right and enable us to continue on our quest to learn something new or achieve a goal. A variable schedule of rewards, those received unexpectedly, are even more effective at this because naturally, humans crave predictability. We look for patterns everywhere to try to make sense of the world. When we receive a reward unexpectedly, our minds work to identify the causality so we can receive that reward (and those positive feelings) again.

You can add variable rewards into your website and app design in the form of surprises that elicit joy, inspiration, or enlightenment. By eliciting these positive emotions in your audience, you will make your app more enjoyable to use. In turn, this will better engage your users and help build positive...read more
By Husam Machlovi

             
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Husam Machlovi
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