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We've seen the rise of responsive design - a technique focused on solving the constraints of small screens, before applying the resulting design patterns to ever more complex environments. Of late we've started to apply similar thinking to the world of branding. As a company Clearleft has been fortunate to work with some of the world's best branding agencies. We've always been impressed with the quality of their work, except in one area: how the brand is reflected online.

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