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Every day we see company emails or websites that distort badly on a mobile device or links sent via an OTT (over-the-top) message for a website that will only display properly on a desktop. There are numerous sites, particularly in retail, where it is difficult for a user to see the product categories because the icons are so small. In these situations, pages are clearly built for a desktop screen and a potential customer would have to zoom in to view the areas they may be interested in.

Creative Bloq

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