Consumer products sure aren’t what they used to be. Stereo systems with more knobs than a submarine dashboard and a two-pound manual, blenders with 30 different speed buttons, impossible-to-program VCRs—these are relics from an age when it was less about the consumer more about the product.
These days, for a product to stand a chance in an overcrowded marketplace, it needs to serve a distinct need and serve that need in a way that rewards consumers.
As winner of the Design for Experience award for Consumer Product, Lumosity showed how they create products that do more than reward users—their offerings enhance their users lives in a ways that are enjoyable and engaging. A suite of...read more
By Josh Tyson | UX Magazine