February 12, 2015

Everyone wants a piece of us right now. Experience design has led to the creation of so many revolutionary products, services, and systems that businesses of every stripe are fully embracing the power of UX.

While plenty of these organizations have design teams in place and have been implementing some measure or manner of UX for years, the next step is bringing an awareness of user-centric thinking to every corner and crevice inside the organization.

The best way to achieve this lofty and challenging goal is by studying the approach of those who’ve already succeeded. Software giant Citrix is one such success story. As the winner of the DfE award for Adoption of Experience Strategy, the company demonstrated prowess in brining these goals and strategies to everyone in their organization....read more
By Josh Tyson | UX Magazine

Josh Tyson | UX Magazine

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