What do we need typefaces to be? To do for us? Do we need a larger variety of widths – maybe more subtle width variations – to help us cope with viewport dimensions? Or more optical styles, to help us deal with reading distance? Do we want more typefaces with different thicknesses (grades), for different resolutions? Type designers want to know.
Yours truly, speaking about Universal Typography at AEA San Diego

Yesterday, Adobe Type announced a new effort called Adobe Type Concepts. These are promising font seedlings, and we have all been invited into the design process to help them grow. Type designers do indeed want to know what we, people who make websites, want.

Adobe has employed type designers for more than 25 years. Apple’s brand typeface is a customized version of Myriad. Robert Bringhurst chose Minion as the text face for The Elements of Typographic Style. Many movies make use of Trajan, the eternal letter. And, Adobe Type’s recent open source typefaces have proven very popular. The process of making Adobe-quality typefaces like these takes years.

Vortice Concept, by Miguel Sousa

Concept fonts are an incredible opportunity because we, people who make websites, get to witness and participate in the type design process. Adobe Type is listening to us as they turn Concept fonts like Vortice into full-fledged typefaces — typefaces that can, with our help, reflect the dynamic needs of the web.

Please take Vortice for a spin. Leave feedback on its project page, on the blog post announcement, or with @AdobeType. It is amazing to have a direct connection with such a historic type foundry, and to know that they recognize the open-endedness of the web.

When type designers succeed, so do we.
Trent Walton, Jiro, Sushi & Web Type
The fine folks at A List Apart

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