Read more about MTV rebrand brings the look of the web to TV at
vimeo: 130242832 Here's the new look for music and reality TV channel MTV, which aims to capture the viral popularity of social media videos. The idea of the rebrand is to create a mash-up of user-generated memes, videos and tweets that will look like nothing else on television. Using the hashtag #MTVbump, viewers can submit content to appear on the channel in less than two hours via Twitter, Vine and Instagram.

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