Most organizations look for hybrid coder-designers in the belief that hiring them will translate to a better experience for customers. After all, learning code allows designers to understand the true capabilities and constraints of a system. But what does it have to do with good design? And how should experience designers use this knowledge?
In Intuit’s TurboTax group, we’re using this nascent proficiency for a single purpose: to improve design through prototyping. We’re not the only tech company using prototyping to create great user experiences, but we’ve placed prototyping squarely in design while other organizations...read more
By Heather Daggett