March 16, 2016

John Blakely loves Star Wars.

It’s not because, as Sphero’s Chief Product Officer, he was involved in the creation of the consumer version of The Force Awakens’ breakout star BB-8™. It’s not because he can’t hide his excitement at a video of an IBM Watson scientist mind-controlling BB-8, sending the little droid skittering across the floor. It’s not even because he’s wearing shoes with the Star Wars lettering printed across the top.

No, it’s because of the emotional connection.

“I’ve grown up with the characters,” says Blakely. “I’ve laughed with them, I’ve cried with them, so they’re a part of my world. I even still have my original, now very old Star Wars toys that I’ve played with that brought that world to life.”

At Sphero, he’s responsible for bringing that world to life for a new generation of kids (and kids at heart). And a big part of that comes from designing for, you guessed it, the user more
By Gigi Peccolo | UX Magazine

Gigi Peccolo | UX Magazine

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