March 23, 2020

“Focus on people you’re creating for”

“Understand users, challenge the current state of things and redefine the problem! Keep these in mind and you will stumble upon a creative idea.”

“You know you could go out in the field, speak to your consumers, hear their stories”

“Devika why don’t you just test this idea with some people on the floor, you know the feedback could lift the campaign up” more
By Devika Goel
Devika Goel

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