June 22, 2020

Last week my sister showed me a cute cat video on Instagram (because what else do you use social media for?). She then proceeded to scroll down her explore page and got lost in a sea of photos, videos and stories that caught her interest. Beyond initially squealing over the cute cat video (don’t judge!), this short interaction made me realize how different my own explore page looked.

Having written before on the topic of personalization, it comes as no surprise to me how our online activity is used to shape user experience. Our interactions provide ...read more
By Kashish Masood

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Kashish Masood
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