In design, all the ‘User’-based words signify the relationship between people and tech systems, viz. products, features, and services. People use and tech is used. The term, however, does not give justice to the complexity of us as humans over just being an entity using the systems.
For simplicity, in this article, I will be referring to any solution viz. products, features, and services as ‘product’ itself.
By Nikita Chandawale