These days, you can find a “best practices” article for almost anything: icons, colors, fonts, buttons, navigation, animation, alerts, gradients, and much more. While there are differences in opinions, it nevertheless appears that we have established a more or less clear framework for building a user-friendly website. Generally, as long you stick to the accepted practices, you set yourself on the right path to creating a usable product.
UX is now a requirement and is rightfully prioritized over creativity. After all, it doesn’t matter how beautiful your website is if it’s unusable. Although businesses still strive to express their brand online, they usually do so within the frames of what has...read more
By Masha Shaposhnikova