UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond
How Uber uses psychology to perfect their customer experience

May 21, 2020I think Uber is just very different; there’s no model to copy.- Travis KalanickAvailable in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many....read more By Jennifer Clinehens

0 0
Salience: The psychology of an experience you can’t ignore

April 28, 2020“Nobody counts the number of ads you run; they just remember the impression you make.”– Bill BernbachThe operations team at Schiphol Airport in Amsterdam had a problem. No matter how many times a day the janitorial team made the rounds, the men’s urinals were always a mess.As many a mother, partner, and bathroom floor can attest, men often lack “urinary precision”. In public toilets, the mess caused by...

0 0
How Netflix uses psychology to perfect their customer experience

April 10, 2020"If the Starbucks secret is a smile when you get your latte, [Netflix’s secret] is that the Web site adapts to the individual’s taste.”- Reed HastingsIf there’s a company that’s synonymous with a seamless customer experience, it’s Netflix. It has become the defacto entertainment source for many. So much so that 15% of the world’s web traffic goes to Netflix....read more By Jennifer Clinehens

0 0