UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

iOS

2 posts
Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design

    In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, "Oh, you guys design mobile-first, right?" Well, that's a difficult question to answer. While...

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How To Make A Physiology-Friendly Application For The iPad

  If you’ve ever had to move your iPad from one hand to the other just to tap a button you couldn’t reach, then you may have already guessed why we began this study in our UX lab. Our Mail.Ru Group’s UX lab team carries out many usability studies of our apps for smartphones and tablets. We address users’ needs by introducing features in our products. We carefully test all of...

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How Limitations Led To My Biggest App Store Success and Failure

Look at your calendar. If you’re anything like me, all you see are meetings, places to go, things to do, people to meet and not a lot of white space. Few people love their calendar. So, we set out to change that, and we learned a lot in the process. Our app is an iPhone app that flips your calendar upside down and lets you focus on the free time...

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