UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

Mobile

14 posts
Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process of making a purchase online is often hard. The mobile experience can also...

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The Realities Of User Experience Design Within The Luxury Industry

    For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user...

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Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design

    In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, "Oh, you guys design mobile-first, right?" Well, that's a difficult question to answer. While...

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Strategies For Effective Mobile Landing Pages

    When designing a landing page to promote a product or service online, you're ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the goal, you want to ensure that every piece of the user experience works...

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A Quick Guide For Designing Better Buttons

    Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones to create. In today's article, we'll be covering the essential items you need to know in order to create effective controls that improve user experience. If you'd like to take a go at prototyping and wireframing your own designs a bit...

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The Golden Rules Of Bottom Navigation Design

    Design is more than just good looks – something all designers should know. Design also covers how users engage with a product. Whether it's a site or app, it's more like a conversation. Navigation is a conversation. It doesn't matter how good your site or app is if users can't find their way around. In this post, we'll help you better understand the principles of good navigation for...

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In-App Gestures And Mobile App User Experience

    Remember the days when hovering and clicking using the mouse were the most used trigger for interaction with site or app? Those days are gone. When Apple introduced the iPhone, multi-touch technology became mainstream and users learned that they could not only point and tap on the interface, but also pinch, spread, and swipe. Gestures are the new clicks. The rise of touch and gesture-driven devices has dramatically...

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Improving User Flow Through Page Transitions

  Any time a user’s experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load or by otherwise taking the user out of the context they were in before the new page opened. Transitions between pages can enhance the experience by retaining (or even improving) the user’s...

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The Current State Of Authentication: We Have A Password Problem

  We have a lot of passwords to remember, and it’s becoming a problem. Authentication is clearly important, but there are many ways to reliably authenticate users – not just passwords. Passwords are written off as inconvenient and unavoidable, but even if true a few years ago, that’s not true today. Due to a combination of sensors, encryption and seasoned technology users, authentication is taking on new (and exciting) forms. Most...

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Factors In Selecting A Mobile Prototyping Tool

  Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re picking a tool to solve a problem, there are many good tools, but some are better suited to the...

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