UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

Product Strategy

2 posts
Level-Up Email Campaigns With Customer Journey Mapping

    I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. Well, seek and ye shall find. Customer journey mapping is a visualization technique that helps marketing specialists, user experience designers, and product and business owners see...

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Better Form Design: One Thing Per Page (Case Study)

    In 2008, I worked on Boots.com. They wanted a single-page checkout with the trendiest of techniques from that era, including accordions, AJAX and client-side validation. Each step (delivery address, delivery options and credit-card details) had an accordion panel. Each panel was submitted via AJAX. Upon successful submission, the panel collapsed and the next one opened, with a sliding transition. The post Better Form Design: One Thing Per Page...

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Improve Your Billing Form’s UX In One Day

    The checkout page is the last page a user visits before finally decide to complete a purchase on your website. It’s where window shoppers turn into paying customers. If you want to leave a good impression, you should provide optimal usability of the billing form and improve it wherever it is possible to. In less than one day, you can add some simple and useful features to your...

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Algorithm-Driven Design: How Artificial Intelligence Is Changing Design

    I've been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The information, though, has always been scarce and hasn't been systematic. However, in 2016, the technological foundations of these tools became easily accessible, and the design community got interested...

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Giving Your Product A Soul

    After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew that meeting goals was part of what a designer does, but I could see how my work could easily become commoditized...

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A Lean Approach To Product Validation

  One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean Validation Playbook. "Lean" in this case means that you’re moving swiftly to figure out what you’re going to build...

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A Framework For Brainstorming Products

  Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. About a year ago, I and my colleague Michael (founding partner at AJ&Smart) were sitting in a...

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How To Take Charge Of A UX Kickoff Meeting

  I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading. They would fight to get their good ideas out the door but end up on defence all the time when their clients came...

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