UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

Responsive Web Design

2 posts
A Comprehensive Guide To Web Design

    (This is a sponsored post). Web design is tricky. Designers and developers have to take a lot of things into account when designing a website, from visual appearance (how the website looks) to functional design (how the website works). To simplify the task, we’ve prepared this guide. In this article, I’ll focus on the main principles, heuristics and approaches that will help you to create a great user...

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Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process of making a purchase online is often hard. The mobile experience can also...

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Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design

    In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, "Oh, you guys design mobile-first, right?" Well, that's a difficult question to answer. While...

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Responsive Upscaling: Large-Screen E-Commerce Design

  The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular. So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard...

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You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy

You resize the browser and a smile creeps over your face. You’re happy: You think you are now mobile-friendly, that you have achieved your goals for the website. Let me be a bit forward before getting into the discussion: You are losing users and probably money if responsive web design is your entire goal and your only solution for mobile. The good news is that you can do it right....

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