UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

usability

14 posts
Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process of making a purchase online is often hard. The mobile experience can also...

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Designing The Perfect Slider

    When we think about a slider, we usually imagine an image gallery slider, or the infamous carousel, or perhaps off-canvas navigation, with the overlay sliding in from the side. However, this article is not about those kinds of sliders. Instead, we’ll look into the fine details of designing better slider controls for selecting a value or a range of values. Think of price range sliders, 360-degree-view sliders, timeline...

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Designing The Perfect Date And Time Picker

    What could be so difficult about designing a decent date picker? Basically, we just need an input field and an icon that represents a calendar clearly enough, and once the user clicks on that icon, we pop up a little overlay with the days lined up in rows. Right? Well, not every date picker fits every interface, just like not every interface actually needs a date picker. But...

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Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

    Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. The client asks Jen why they should trust her research when she has spoken to only 12 people. Jen explains her process to the client. She shares how she determined...

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A Quick Guide For Designing Better Buttons

    Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones to create. In today's article, we'll be covering the essential items you need to know in order to create effective controls that improve user experience. If you'd like to take a go at prototyping and wireframing your own designs a bit...

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The Golden Rules Of Bottom Navigation Design

    Design is more than just good looks – something all designers should know. Design also covers how users engage with a product. Whether it's a site or app, it's more like a conversation. Navigation is a conversation. It doesn't matter how good your site or app is if users can't find their way around. In this post, we'll help you better understand the principles of good navigation for...

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Giving Your Product A Soul

    After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew that meeting goals was part of what a designer does, but I could see how my work could easily become commoditized...

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The Current State Of Authentication: We Have A Password Problem

  We have a lot of passwords to remember, and it’s becoming a problem. Authentication is clearly important, but there are many ways to reliably authenticate users – not just passwords. Passwords are written off as inconvenient and unavoidable, but even if true a few years ago, that’s not true today. Due to a combination of sensors, encryption and seasoned technology users, authentication is taking on new (and exciting) forms. Most...

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Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

  What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile. Pagination is still the most popular way to load new items on a website because...

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Beyond Usability: Designing With Persuasive Patterns

  You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster than you would like and, in general, users never get far enough to experience all that your product has to offer. Building persuasive...

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