UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

User Experience

54 posts
Orchestrating Experiences

A note from the editors: It’s our pleasure to share this excerpt from Chapter 2 (“Pinning Down Touchpoints”) of Orchestrating Experiences: Collaborative Design for Complexity by Chris Risdon and Patrick Quattlebaum, available now from Rosenfeld Media.If you embrace the recommended collaborative approaches in your sense-making activities, you and your colleagues should build good momentum toward creating better and valuable end-to-end experiences. In fact, the urge to jump into solution mode...

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Level-Up Email Campaigns With Customer Journey Mapping

    I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. Well, seek and ye shall find. Customer journey mapping is a visualization technique that helps marketing specialists, user experience designers, and product and business owners see...

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The Role Of Storyboarding In UX Design

    To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate their thinking and solutions to the teams with artifacts such as personas and wireframes. But somewhere in all of this, there are real people for whom the products are being designed for. In...

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Stop Designing For Only 85% Of Users: Nailing Accessibility In Design

    As designers, we like to think we are solution-based. But whereas we wouldn’t hesitate to call out a museum made inaccessible by a lack of wheelchair ramps, many of us still remain somewhat oblivious to flaws in our user interfaces. Poor visual design, in particular, can be a barrier to a good user experience. Whereas disability advocacy has long focused on ways to help the user adapt to...

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Combining Graphical And Voice Interfaces For A Better User Experience

    With​ ​the​ ​appearance​ ​of​ ​voice​ ​user​ ​interfaces,​ ​AI​ ​and​ ​chatbots,​ ​what is​ ​the​ ​future​ ​of​ ​graphical​ ​user​ ​interfaces (GUIs)?​ ​Don’t​ ​worry: Despite​ ​some dark​ ​predictions​,​ ​GUIs​ ​will​ ​stay​ ​around​ ​for​ ​many​ ​years​ ​to​ ​come. Let​ ​me​ ​share​ ​my​ ​personal, humble predictions​ ​and​ ​introduce​ ​multi-modal​ ​interfaces as​ ​a​ ​more​ ​human​ ​way​ ​of​ ​communication​ ​between​ ​user​ ​and​ machine. The​ ​old​ ​wisdom​ ​that​ ​a​ ​picture​ ​is​ ​worth​ ​a​ ​thousand​ ​words​ ​​is​...

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Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

    You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.The post Don’t Let Your Brain Deceive You: Avoiding Bias In Your...

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UX for Lizard Brains

Technology can make magic happen. In seconds, you can find all the blue sandals in a warehouse of millions of shoes. A million people can read the same article without killing one tree. You can undo, unsend, and even unfriend! But here’s the buzzkill: if unanticipated or unwelcome, the magic of technology is confusing, disorienting, and unintuitive—a UX designer’s worst nightmare. So how can we ensure that the magic we...

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How People Perceive Lossy Image Quality: A Study

The notion that lossy image quality is subjective is not an unreasonable hypothesis. There are many factors that play into how humans perceive quality: screen size, image scaling, and yes, even performance. Many research projects have tackled this subject, but I’ve recently launched a survey that attempts to understand how people perceive image quality in a slightly different way: in the context of performance. This image quality assessment serves up...

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Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process of making a purchase online is often hard. The mobile experience can also...

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Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

    Creating good user experiences for apps inside messaging platforms poses a relatively new design challenge. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a constrained screen size, a new set of input gestures and unreliable network connections. Like our tiny touchscreens, messaging platforms also shake up the types of input that apps can accept, change designers’ canvas size,...

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