UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

User Research

13 posts
Working with External User Researchers: Part II

In the first installment of the Working with External User Researchers series, we explored the reasons why you might hire a user researcher on contract and helpful things to consider in choosing one. This time, we talk about getting the actual work done. You’ve hired a user researcher for your project. Congrats! On paper, this person (or team of people) has everything you need and more. You might think the...

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Working with External User Researchers: Part I

You’ve got an idea or perhaps some rough sketches, or you have a fully formed product nearing launch. Or maybe you’ve launched it already. Regardless of where you are in the product lifecycle, you know you need to get input from users. You have a few sound options to get this input: use a full-time user researcher or contract out the work (or maybe a combination of both). Between the...

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10 Simple Tips To Improve User Testing

    (This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves observing users as they use a product. It helps you find where users...

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What the Failure of New Coke Can Teach Us About User Research And Design

In the late 1970s, Pepsi was running behind Coca-Cola in the competition to be the leading cola. But then Pepsi discovered that in blind taste tests, people actually preferred the sweeter taste of Pepsi. To spread the word, Pepsi ran a famous advertising campaign, called the Pepsi Challenge, which showed people tasting the two brands of cola while not knowing which was which. They chose Pepsi every time. As Pepsi...

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Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

    You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.The post Don’t Let Your Brain Deceive You: Avoiding Bias In Your...

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Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

    Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. The client asks Jen why they should trust her research when she has spoken to only 12 people. Jen explains her process to the client. She shares how she determined...

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Using Social Media For User Research

    Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. I will argue that it would be an oversight for an organization to treat social media as nothing more than an...

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The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

  Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out to complete a brief survey. Maxwell is engaging in intercepts as part of his recruitment...

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How Copywriting Can Benefit From User Research

  I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaware of how much we don’t know. I’ll never forget the first time I moved from unconscious to conscious incompetence. I was working as an office manager at a small software company, and having been impressed by my writing skills,...

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How To Moderate Effectively In Usability Research

  As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, inevitably, the research protocol itself will influence the findings. A lab environment can never replicate the natural environment of the participant, and the...

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