UX Design in Austin, Houston, Dallas, San Antonio
UX Design in Austin, Houston, Dallas, San Antonio
Everything about UX Design in Texas and beyond

User Research

4 posts
Working with External User Researchers: Part II

In the first installment of the Working with External User Researchers series, we explored the reasons why you might hire a user researcher on contract and helpful things to consider in choosing one. This time, we talk about getting the actual work done. You’ve hired a user researcher for your project. Congrats! On paper, this person (or team of people) has everything you need and more. You might think the...

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Working with External User Researchers: Part I

You’ve got an idea or perhaps some rough sketches, or you have a fully formed product nearing launch. Or maybe you’ve launched it already. Regardless of where you are in the product lifecycle, you know you need to get input from users. You have a few sound options to get this input: use a full-time user researcher or contract out the work (or maybe a combination of both). Between the...

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What the Failure of New Coke Can Teach Us About User Research And Design

In the late 1970s, Pepsi was running behind Coca-Cola in the competition to be the leading cola. But then Pepsi discovered that in blind taste tests, people actually preferred the sweeter taste of Pepsi. To spread the word, Pepsi ran a famous advertising campaign, called the Pepsi Challenge, which showed people tasting the two brands of cola while not knowing which was which. They chose Pepsi every time. As Pepsi...

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Social Influence: Incorporating Social Identity Theory Into Design

No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by facts alone, the truth is that we use others around us as a reference point for much of our attitudes and behavior. This isn’t a bad thing; it’s human nature. Knowing how groups...

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